What Does Your Brand Symbolize?

Written on by Viktor Nagornyy | 1 min | No comments yet

Many people don’t know the origin of the word “brand.” The first meaning of the word brand was a fire until it evolved into identifying mark.

Fire is usually associated with such feelings as love, hate, desire, and determination. But on the other hand, fire is a symbol of destruction too.

The question is, what does your brand symbolize? Love? Hate? Desire? Determination? or Destruction?

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Viktor Nagornyy

Viktor Nagornyy

Over the past 17 years, I have worked as a marketing consultant, helping businesses generate reliable, high-quality sales pipeline at all stages. Currently, I'm a Marketing Team Lead at Nextcloud, focusing on enterprise pipeline generation with a team. An open-source advocate and contributor. Ukrainian, grew up in the US, and now living in Canada. US Navy vet. More

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